[vc_row][vc_column][vc_column_text]Launching in August 2019, Everyday Lingerie Co is an innovative new Australian lingerie brand, creating pieces designed for every body, showcased on everyday women, to wear every day.
Growing up, founder Danielle Sady struggled with body positivity and quickly realised that brands did not cater for the real woman, and if they did, they made us feel embarrassed, dowdy and invisible.
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”66055″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Everyday Lingerie Co was born out of a desire to create a range of underwear that makes its wearer feel no prejudice towards their body. Designed in Melbourne, Everyday Lingerie Co’s pieces are made using the finest bamboo fibres Danielle could find, are breathable and effortlessly comfortable to wear while being oh-so-stylish (you may even say a little bit sexy!).
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”66057″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Unlike many lingerie brands, Everyday Lingerie Co does not cater to a specific age or size. The brand’s pieces range in sizes 8 to 22 for a reason. Danielle and the team want to be there to empower its wearers to feel comfortable and confident in who they are.
In the lead up to launch of the brand’s debut collection, Everyday Lingerie Co is on the hunt for some gorgeous real women to showcase the range. The Everyday Real Women Model Search launches on social media this month, with a call-out to Australian women of all shapes and sizes to enter.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”66054″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]8 lucky entrants will go on to become the faces of the debut campaign, featuring across a look book, social media and the website. The team at Everyday Lingerie Co are searching for real women to star in the campaign, who are confident in their own skin and embody the brand’s inclusive and body positive ethos.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”66053″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]To get involved or apply visit Everyday Lingerie Co
Source: Everyday Lingerie Co[/vc_column_text][/vc_column][/vc_row]
