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Representing a $25 million investment, the changes will improve how members are recognised and rewarded as well as how they earn and redeem points.
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The major initiatives, to be rolled out to members over the next 12 months, include:
- Adding more than 1 million extra reward seats available annually on Qantas and new partner airlines.
- Slashing carrier charges – the additional costs associated with flights booked with Points – by up to 50 per cent on international bookings saving members on average $200 per return journey.
- Changing the points required for reward seats on domestic and international flights including an up to 10 per cent reduction in the number of points required for international economy Classic Reward seats.
- Increasing the points required for upgrades and Classic Reward seats in premium cabins to better reflect the value of this premium experience.
- Creating a new tiered Points Club program to better reward members who earn most of their points through on-the-ground transactions.
- Introducing Lifetime Platinum status, the ultimate recognition for the airline’s most loyal flyers.
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Qantas Group CEO Alan Joyce said the changes are about strengthening Qantas Frequent Flyer to keep delivering for its almost 13 million members.
“The Qantas Frequent Flyer program has always been about rewarding customers for their loyalty. These changes are about making it easier for members to access those rewards and help to keep them highly engaged, which in turn is good news for our business as a whole.
“We know the majority of our members want to use their points to take a dream trip overseas, so we are adding more reward seats including First, Business and Premium Economy, to places like London, Los Angeles, Tokyo and Singapore as well as slashing carrier charges.
“While the points required for business class seats on international and domestic flights will increase slightly, it is the first increase in 15 years and the product has improved a lot in that time.”
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image media=”66146″ media_width_percent=”100″ alignment=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Since its inception in 1987, the frequent flyer program has grown from 50,000 members who could only earn points on travel to almost 13 million members who can earn points with more than 300 partners. The majority of the points earned across the program are used on travel. Four flight redemptions are made every minute and sixty upgrades are confirmed every hour.
“Our members are all unique in how they choose to earn and use their Qantas Points. The combination of the new Points Club, the introduction of our most elite tier in Lifetime Platinum, and the increase in seats across our network means the revamped program should offer something for everyone.”
A full breakdown of the program changes, including interactive tables showing the before-and-after pricing and new reward seat options on partner airlines is available at frequentflyer.qantas.com.
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