Katy Perry's New Single Unveiled With Inspired Marketing

Katy Perry fans all over the world are listening to a 60 second preview of her new single, ‘Chained To The Rhythm’, via 25 large disco balls placed in strategic locations across the globe. These disco balls have been fitted with an ipod and headphone jack, allowing fans and passers by to have the very first listen to this eagerly awaited new single.

Katy Perry fans have been whipped into a frenzy by the superstar’s social media teasers over the last few days, including a massive billboard in the heart of LA, news of her live performance on the Grammys, and the now very imminent arrival of the brand new single, ‘Chained To The Rhythm’.

Sydney’s #CHAINED TO THE RHYTHM disco ball has landed smack bang in the heart of Circular Quay, out the front of the UGG store, near the Opera Bar – click here for map and directions. Since 5.30am this morning, fans have been making their way to this significant location with their headphones to hear the first taste of the disco opus, ‘Chained To The Rhythm’. They are encouraged to take the opportunity to visit the Sydney disco ball right across the day – it will be in place until 6pm this evening.

How Browsing Cheap Fashion Sites Led to a Downhill Spiral

ONLINE shopping is the norm for many of us, but if you don’t watch out it can easily become an addiction.

We can all buy something at midnight and if you are lucky it can be at your door, sometimes within less than 24 hours.

The problem is that customers (hello, me!) are at risk of filling their wardrobes full of “stuff”. It’s kind of like going into a fast food chain and piling your tray with food and leaving most of it uneaten.

I have never been a big shopper, having always preferred quality over quantity but when an ad for a cheapie fashion website popped up on my screen, I went through the choices available and baam! I became fluent in fast fashionese.

For $120 I had nine (yes NINE!) pieces of clothing winging their way to me. It wasn’t ball gown/cocktail party stuff — in fact, once delivered, four were just plain wrong in every way.

And you know what, I actually felt guilty about the waste. These four horrible ‘things’ sat there and were quickly dumped into the closest St Vinnie’s bin.

I had spent my money on crapola clothes that could have bought me one extra special, better quality, ethically-made, something or other.

But at that particular time (and I admit, a further two times after that) I was like a dopamine-fuelled addict. Why stop at one.

It really got me thinking. I wondered why I had done it and it boiled down to one, simple thing. The price of so much fashion is just ultra prohibitive.

I recently bought an Aussie dress that was originally $500 and was on a sale rack for $250. Not outrageously expensive in the greater scheme of ‘designer’ fashion, but hey, when there’s a mortgage, bills, going out and school fees et al, well, you know the drill.

Sure, it was just a crinkly cotton, floaty kind of situation but after just a few wears it is already looking like a rag. And someone was ‘meant’ to spend 500 bucks on it? That’s just ludicrous. And it isn’t even an established brand.

Of late, two longstanding Aussie designer names went into voluntary administration with 52 stand alone stores, 11 outlets and 140 concession stories between Marcs and David Lawrence.

Just yesterday — and while not Aussie brands but with a huge retail presence of 29 stores here — the underperforming Rhodes & Beckett and Herringbone have said hundreds of jobs are going to go. It’s this middle market of fashion that is doing it very tough.

Overall, Aussie designers are a really good bunch. They have their own signature style but competing on global and online stages is getting harder when all these fast turnaround cheapies are being churned out moments after a new ‘trend’ has hit the runway.

And then there are the likes of fashion commentator like me, sitting on the lounge, ipad in hand and credit card in the other.

While I have stopped (yes, I cut it off before it became full-blown) it did make me take extra note of what is really out there. Away from the ease of online.

Names like Zimmermann, Tome, Camilla, Toni Matecevski, Dion Lee, Strateas Carlucci, Camilla & Marc, by Johnny, Carla Zampatti, Rachel Gilbert, Alex Perry, Leona Edmiston, Romance was Born and Martin Grant (who has been based for many years in Paris) are still flying an Aussie fashion flag.

Having spoken to most of them in the past few months, they are all happy the way their businesses are going. But they are putting in the hard yards to get there.

And pricing is still an issue when they are competing with the online cheapies and the fast fashion chains.

What I have learnt through my digression is that quality wins over quantity every time and doesn’t take up as much room.

Source: Online Shopping

This article was originally posted on news.com.au

La Prairie Announces Partnership With Art Basel

La Prairie partners with the renowned art fair slated for June 15-18, 2017 in Basel. Swiss luxury skincare brand La Prairie will partner with Art Basel, the world’s leading art platform, in a first-of-its-kind partnership. As part of this exciting initiative, La Prairie will be present in Art Basel’s Collectors Lounge throughout the duration of the fair, where VIPs will have the opportunity to experience the La Prairie universe and enjoy customized La Prairie treatments. Using rare, precious ingredients, La Prairie continues to break the codes of luxury skincare. Founded on the belief that the scientist’s creative process is akin to that of the artist, every La Prairie formulation begins with an audacious vision. “We are very excited about the partnership between La Prairie and Art Basel, which we feel perfectly represents our quest for timeless beauty and our passion for audacity,” said Patrick Rasquinet, President and CEO of La Prairie Group.

“Indeed, from the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do,” he added. That innovative spirit is mirrored in the world of contemporary art. “We are delighted to be partnering with La Prairie, a company that, like Art Basel, has Swiss roots and has built a global reputation for unparalleled excellence”, says Marc Spiegler, Art Basel’s Global Director. In addition to establishing the partnership with the art fair, La Prairie will also mark the 30th anniversary of its iconic Skin Caviar. To celebrate the occasion, La Prairie plans to collaborate on a scientific and artistic innovation with a select group of contemporary artists, to be announced at a later date.

Source: La Prairie

Uber Model, Business Woman and Mum, Heidi Klum Her Latest Intimates Collection

YOU may think the uber model, TV host, mother-to-four, funny and creative director Heidi Klum had to stick to some ridiculously strong diet to stay in shape.

Having won, big-time on the genetic chocolate wheel, the 43-year-old has no qualms about eating and eating and cites cooking as he favourite pastime.

Klum stars in the latest campaign for Heidi Klum Intimates with the latest shoot marking her fifth year as the face and bod of the brand.

The pics were captured in Virgin Gorda in the British Virgin Islands by photographer and Heidi’s longtime collaborator, Rankin.

“It was perfect way to celebrate our fifth season by shooting in such a magical location. We have introduced gorgeous modern pieces with an emphasis on my signature style” Heidi says.

This season she sees “a rich and saturated colour palette with deep reds and rich blues complemented with sunset tones in blush pinks and pastel lavender”. Fashion lesson over.

Heidi took the reigns from Elle Macpherson as the face of Bendon — the successful underwear and lingerie company that has garnered a national and international following. When the choice of Heidi was made it was a no brainer.

Back then, she was a star Victoria’s Secret model before she went on to host Project Runway, Germany’s Next Top Model and America’s Got Talent.

And put four children into the equation and she’s pretty much got the whole deal, recently admitting she’ll probably still go topless on the beach when she is 60.

OK, and yes, there’s a great, relatively new BF, 30-year-old Vito Schnabel in her life too.

With all of her achievements — she’s still listed as one of Forbes’ top-earning models — the one she cherishes the most is that of mother to her four children.

“They really are my world,’’ she told news.com.au when we sat down with her on her last visit.

“I can’t wait to get home to them each night, and I always make sure I get there so I can cook, read with them and make sure I get them to bed.

“Sure, I do so many other things that I’m very organised, whether I am filming my television shows, travelling or doing numerous other things.

“But it really it is about my kids who I live and work for, and they my make it all worthwhile.”

In the same interview shot by news.com.au, Heidi said ‘rejection’ was something models had to get used to: “Yes it can be painful and very depressing if you constantly go to castings and get told ‘no, no, no’ and that did happen to me a lot. I’ve been rejected so many times,’’ she admitted.

“But I just kept going and going and working really hard so wherever I’ve got I really think I have earned it, and I love where I am at this point of my career and of my life.”

Heidi says her life is very ordered, “I’m very German like that,’ she smiles “but I really have to do if I need to fit everything in as well is looking after my four beautiful kids.”

Source: Heidi Klum

This article was originally posted on news.com.au

New Heidi Klum Intimates Campaign: How Good Does She Look?

Creative Director, Heidi Klum stars in the latest campaign for Heidi Klum Intimates. The shoot marks the fifth successful season of Heidi Klum Intimates and was captured in Virgin Gorda in the British Virgin Islands by renowned photographer and longtime collaborator, Rankin.

“It was perfect way to celebrate our fifth season by shooting in such a magical location. We have introduced gorgeous modern pieces with an emphasis on my signature style – the soft cup low apex shape and also the continuous wire” said Klum.

This season sees a rich and saturated colour palette with deep reds and rich blues complemented with sunset tones in blush pinks and pastel lavender. Delicate all over laces and sheer modern tulles applied on contrasted satin feature throughout the collection.

The collection is due to arrive in stores in February in over 1800 retail locations worldwide.

Source: Heidi Klum Intimates