Maison Mumm has kicked off racing season in style with a cocktail party held last night for over 100 media and influencers in the Gilt Lounge at QT Sydney. The event officially launched the new Mumm Grand Cordon, the world’smost ground-breaking champagne bottle design, into the Sydney market and marked the start of Maison Mumm’s 2018Melbourne Cup Carnival celebrations.

Celebrities and influencers including Amy Maree Comber, Ash Williams, Helen Chik, James Magnussen, James Tobin, Johnny Schembri, Kendrick Louis, Lisa Clark, Max May, Mel Tan, Michael Brown, Renae Ayris and Simon Hancock attended the event, while 2018 Flemington Ambassador Gigi Connolly escorted the official Melbourne Cup Trophy to the party.

Mumm Champagne Ambassador Kaitlyn Tremblay said the House had much to celebrate at the launch event: “As the official champagne of the Melbourne Cup Carnival, Mumm is known for being the best place to party in the Birdcage at Flemington.

This year we are incredibly excited to be extending the celebrations to the Cup Day Festival in Barangaroo for the second time and bringing some of the famous Mumm Melbourne Cup party atmosphere to Sydney. In addition, we are thrilled that the new Mumm Grand Cordon has taken off in Sydney and is now exclusively available in bars and restaurants across the city, such as QT Sydney.”

Cup Day Festival, a partnership between Victoria Racing Club, Maison Mumm and The Streets of Barangaroo, is the only official live site for Australia’s biggest race day. The event allows Sydneysiders to experience all the action fromFlemington along the water’s edge at Barangaroo, with pop up eateries along the foreshore and multiple screens broadcasting the official coverage from Flemington, with TAB betting facilities on site.

The Mumm Champagne Terrace will be the perfect place to celebrate the excitement of Lexus Melbourne Cup Day – get front row seats to all the action and raise a glass of Mumm Grand Cordon champagne to the victories of the day. From 12.30pm to 9pm, theharbourfront location will come to life with everything that Australia’s most loved racing event is famous for –champagne, fashion, entertainment and racing.

Mumm Grand Cordon is a revolutionary new design that showcases Maison Mumm’s spirit of innovation. In a first in the champagne category, the bottle has no front label. Sleek and slender in design, the signature Mumm red sash is scooped into the glass in a brilliant vermilion red lacquer colour, with the gold Mumm logo and eagle emblem printed directly onto the glass.

Award-winning Welsh artist and industrial designer Ross Lovegrove was engaged by Maison Mumm to work on the new design, which has a unique shape – a long, slender, sensuous neck – which accentuates the development of MaisonMumm’s signature grape, pinot noir, and brings to life the cuvée’s distinctive flavour.

In celebration of the launch of Mumm Grand Cordon, QT Sydney’s signature restaurant, Gowings Bar & Grill, is launching a limited edition “Mumm Paired Menu” available for the month of September*. The set menu crafted by Gowings Bar& Grill Chef Restauranteur, Grant King, is priced at $120 with a glass of Mumm Grand Cordon on arrival, menu offering below:

  • Entrée – Mumm Grand Cordon paired with pan fried holy goats’ cheese, Iberian ham, grapes and honey
  • Main – Seared bass grouper, seared scallop, celeriac and truffle mushrooms (recommended to pair with Mumm RSRV Blanc de Noirs 2008)
  • Dessert – Tart of rhubarb, strawberry, violet and verbena (recommended to pair with Mumm Grand Cordon Rosé)

    Source: Maison Mumm