Swarovski announces the launch of its “Be Brilliant” campaign, a creative exploration of how Swarovski helps women to light up the world and to feel irresistible on any occasion. Starring new brand ambassador Karlie Kloss, and shot by British photographer Craig McDean, the campaign is a natural evolution for Swarovski and a true reflection of the brand expression.

Brilliance has been at the core of Swarovski’s journey since 1895, starting with finely cut crystals, and from 1976 with fashionable jewellery, watches, objects and eyewear. Now the brand demonstrates this signature brilliance with its latest campaign. Kloss says: “The “Be Brilliant” campaign is about celebrating the special moments in life, from the extraordinary to the everyday. The pieces in the collection allow women everywhere to shine a little bit brighter, no matter what the occasion.”

Starting in Fall/Winter 2016, the “Be Brilliant” campaign captures a “day in a life” through a variety of versatile looks, from everyday chic to high glamour. Set in New York City at glittering venue The Top of the Standard at the Standard High Line Hotel, the story features Kloss in stylish transition throughout the season.